Who is Enovacom?
Enovacom is a subsidiary of Orange Business Services. It publishes software for the healthcare sector. The company has been operating for 18 years and works with more than 1,600 partner medical institutions.
Two needs
Enovacom had two objectives for the event. The first was to present its new offering to customers directly, through its founders.
The second was to direct interested customers to the salespeople best able to answer their questions, so that interest could be converted immediately. The event had to be digital: Enovacom’s customers are located across Europe, and a physical event would have reduced attendance significantly.
The WeChain solution
WeChain designed a fully digital event around those two objectives. Customers and prospects registered on a platform carrying Enovacom’s branding. A single link, with no download, gave access to an event in two parts.
The first part was a television broadcast featuring Enovacom’s founders and teams, with partner guests joining remotely. The studio was set up in the Orange box at the Vélodrome stadium in Marseille. WeChain handled the technical setup, the production and the streaming.
Events assembled from video-conferencing links make a brand look unprofessional.
The second part opened several video rooms, where Enovacom’s partners spoke directly with the company’s sales team. Questions raised during the broadcast were answered while the subject was still fresh, and contracts followed.
The result
The benefit for Enovacom was twofold. The first was running a high-quality remote event, which remains uncommon. Many digital events consist of a list of links to separate Zoom or Teams meetings. Events assembled that way make a brand look unprofessional, and attendees disengage as they move from one meeting to the next.
The second was the two-step structure: corporate and institutional content first, commercial conversations second. The audience heard the company’s message, then received answers to their questions immediately through the interactive rooms.
The outcome was contracts signed, and a new communication channel established under good conditions, while maintaining contact with every customer and partner.
Digital events are not only a substitute for physical ones. They can also reach a wider set of customers.