The brief
Maison 123 wanted to get closer to its customers by offering a new experience at the point of sale. The brand’s multimedia team asked WeChain to co-create a white-label digital solution.
The solution
A gamified platform that protects both the brand’s online reputation and its customers’ personal data. WeChain built an iPad application available in every one of the brand’s stores. Customers take part in photo games and win prizes. The application is updated through the year to follow the retail calendar, with dedicated activations for Mother’s Day, Valentine’s Day and other key dates.
The result
Satisfied customers, and a brand communicating with its audience directly rather than through conventional social networks. The gain is one of brand image, and also of personal data security for the public.