An event is far more than a celebration: it is a communication tool aimed at a specific audience. A number of original and innovative options can help you run an exceptional event. Before thinking about how to build an original activity, it is worth understanding why innovating in front of your guests matters.
Why innovate in front of your guests?
An original activity during your event leaves a mark on your guests. The consequences are positive in several respects.
Promotion
Events are an effective way to become known and to get people talking about you. The activities you choose should showcase your expertise, your values, your work or your products. The aim is to win new prospects.
Communication
Events are also an effective means of communication between the different parties involved in your organisation, your company or your family. Internally, an event reinforces the pride of belonging. Externally, it projects an image of success.
Reputation
A successful event raises your standing and has a positive effect on your reputation. It is an opportunity to stand out from others in your sector through innovative choices.
Support
If you are a charity, an event of a certain scale can attract donations and new volunteers.
Options for an original activity
Several innovative options let you meet your objectives and give guests a genuinely original event.
3D printing
You can use a 3D printer during your event to demonstrate the products you manufacture, or to produce medallions of your logo for guests. You can also let guests be scanned in a few minutes and receive a miniature 3D figurine of themselves. For a group activity, form teams that compete to build an object of their choosing. It puts their creativity to work.
The social wall
A social wall is a digital wall that gathers and displays posts from several social networks in one place. With this original photo activity, you can display social posts about your event or your brand live, and interact with your audience — friends, fans, followers — as you do.
Going further, you can create private channels so guests publish directly to the screen without going through social networks, using an application such as WeChain.
The dance mat
You do not need to be a trained dancer to move on an electronic dance mat. Anyone can follow the arrows and let go without self-consciousness. The activity uses current, well-known tracks. You can even run a competition across several mats and find an overall winner.
The photo and video booth
Photo booths and video booths remain an original way to entertain guests and give them lasting mementoes of your event. With a video booth you can produce slow-motion clips for added fun.