Event applications have grown quickly in recent years, giving organisers new ways to connect and interact with attendees. Here are some of the current trends in event applications.
Personalising the user experience
Event applications let organisers build a personalised experience for each attendee. That can include personalised itineraries based on each attendee’s interests, or the ability to select the sessions and activities they want to follow.
Augmented reality
A growing number of event applications use augmented reality (AR) to improve the attendee experience. Organisers can use AR to add information about a venue, or to create immersive experiences for attendees.
Facial recognition
Some event applications use facial recognition to help attendees connect and communicate more easily with other people at the event. This can be useful at large events, where remembering every name is difficult.
Data analysis
Event applications let organisers collect useful data on attendee behaviour and preferences. That data can be used to improve the event experience and to target communications with attendees.
Direct purchases and payments
A growing number of event applications let attendees pay for activities or event-related purchases directly in the app. This is convenient for attendees, and helps organisers process transactions more efficiently.
In short, event applications are becoming more sophisticated, and offer organisers new ways to connect and interact with their attendees.
Not sure where to start? We have put together a ranking of the five best event applications.