Event applications are increasingly popular as a way for organisers to give attendees a good experience. They centralise all the important information about an event, simplify communication with attendees, and offer a personalised experience.
Here are some guidelines for using an event application effectively.
Design matters
Make the application easy to use and navigate. Important information should be readily accessible and the interface should be intuitive. The more complicated it is, the more likely your attendees are to ignore it. Bear in mind too that your app has to be usable by every generation.
Keep it simple.
Notifications matter
Use push notifications to send updates and reminders to attendees. These are particularly useful for last-minute changes or for telling people where an activity is taking place.
Offer incentives
Offer incentives to encourage attendees to use the application, such as prize draws or discounts on event activities.
A discussion feed
Create a discussion feed in the application so attendees can talk to each other and put questions to the organiser. This is particularly useful at large events, where communicating with everyone individually is difficult.
Encourage people to meet
Add networking features, such as the ability to see who else will be there and to contact other attendees before the event. This can be a good opportunity to build professional connections or make new friends.
Offer content to attendees
Offer additional content, such as videos or speaker presentations, viewable in the application. This is a good way to extend the event experience and add value for attendees.
A tailored event for each attendee
Let attendees build their own itinerary for the event by selecting the sessions and activities they want to follow. This helps them plan their time and get the most out of the event.
Polls and surveys
Use polls and surveys to gather attendee feedback and adapt the event to their preferences.
Not sure which application to choose? See our ranking of the best event applications.