Event applications have gained ground for several years now. Whether they make an event fully digital or support an in-person event, their use is now widespread across the sector.
There are several ways to use an event application to increase attendee engagement.
1. Use push notifications
Use push notifications to send updates and reminders to attendees. With more information to process every day, people increasingly need to be guided through an event. Notifications are worth considering.
2. Offer incentives
Offer incentives to encourage attendees to use the application, such as prize draws or discounts on event activities. You can also rely on game or quiz modules. There is a child in all of us.
3. Create a feed
Create a discussion feed in the application so attendees can talk to each other and put questions to the organiser. Stay in contact and make your app a genuine space for expression. That is the key.
4. Encourage networking
Add networking features, such as the ability to see who else will be there and contact other attendees before the event. At an internal event, this helps your employees get to know one another.
At an external event, attendees can network as they wish. Some applications, WeChain among them, offer matchmaking by shared interest or at random. This is a practical way to generate interactions between attendees.
5. Offer additional content
Offer additional content, such as videos or speaker presentations, viewable in the application.
Let attendees build their own itinerary for the event by selecting the sessions and activities they want to follow. Event applications commonly provide a personal agenda feature for this. It gives your attendees a thread to follow.
6. Use polls
Use polls and surveys to gather attendee feedback and adapt the event to their preferences. What happens after the event matters as much as what happens before. Collect as much feedback as you can.